Over the past 15 years, there has been a revolution in the hotel industry in Britain, especially in the West Country, where many tired-looking coastal hotels have been up-graded, and brought into the 21st century, and in some cases, like the St. Moritz at Trebetherick, completely rebuilt, and many of them occupy fantastic positions with easy access to beaches and coastal walks.
The interiors have undergone different levels of renovation, and in many cases, the obligatory ‘Spa’ has been added, frequently including a heated, indoor swimming pool. Further more the levels of cuisine have improved beyond recognition, inspired initially by the great Rick Stein, and now driven by a veritable ‘tsunami’ of cookery programmes on television, such as ‘Master chef’, so much so, that several hotels now boast dining rooms with one or more Michelin stars (two in the case of the St. Enodoc Hotel at Rock).
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