We were introduced to Louise Waldron, the founder of Snow Finel Ski Wear and couldn’t help but be impressed not only with her, but with her range of ski wear. She certainly has spotted a gap in the market for quality thermals, layers and accessories but without the very high price tags of those up-market brands which we aspired to but somehow couldn’t quite justify.
Made from the finest Merino wool and styled with an understated good taste and stamped with her own unique detail, we’re sure that Snow Finel Ski Wear will be recognised in the same way that a flash of red on the sole of a shoe is unmistakably, Christian Louboutin.
Now is an excellent time to visit the Snow Finel website as there are some timely offers for this season! (Just click on the photos or logo to go to the site and view the whole fabulous collection)
We asked Louise to tell us her story which we are delighted to share:-
I started Snow Finel quite simply because I couldn’t fine anything I wanted to wear! I was lucky enough to own lots of lovely ski jackets and ski pants but when I stopped for those long lunches or apres ski drinks I was rather embarrassed about the scruffy old fleece and T-shirt combos.
After visiting lots of factories in the Uk and persuading three of them to work with me, I started in 2013 with a small range of ladies jumpers and hats. I launched at the Spirit of Christmas Fair and attended a small number of small fairs.
Having been well received I realised that stylish thermals and mid layers were lacking in the marketplace. My aim was to create stylish, coordinating layers which looked fantastic on and off the slopes.
The range has grown to include base layers, mid layers, gilets, leggings and a range of accessories for men and ladies.
Merino Wool Mid Layer with Contrasting Zip and matching Cashmere Hat
I design all the garments myself and have everything manufactured in the UK. I felt very strongly about this as I want to support British industry.
All the garments are made from high quality merino wool. Merino has fantastic qualities as a fibre to wear for sport.
- It naturally regulates the wearer’s body temperature.
- It wicks moisture but doesn’t cool the wearer.
- It retains heat but you won’t ever overheat in it!
- An added bonus is it never smells.
The business is growing organically, I am proud of the products that are designed for skiing but are worn by anyone who enjoys sport. The quest for new products and colour ways makes the design process exciting, as does trying out all the samples on the slopes to ensure they perform well.
Men’s Top Layer in Merino Wool